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Social Media and Web Marketing


- Standard AdmissionAlberta high school diploma or equivalent verified by transcript or DAR.OR- Students must meet ALL of the following criteria:Be at least 18 years of age prior to admission (19 for out of Alberta)Successful completion of the Rum Academy Admissions TestManitoba applicants must also have been out of school for one year in addition to the above

Benefits of this program

- Learn Facebook, Twitter, Instagram, YouTube, and emerging platforms- Career Services department provides assistance finding jobs- Instructors can connect you with other people in the industry

Employment Opportunities

- Digital Media Marketer- Social Media Marketer- Social Media Coordinator- Brand Ambassador- Social Media Specialist

What is the best way to get a hands-on education in online social media platforms, analytics and digital strategies? By completing your education online! Rumi Academy’s online Social Media and Web Marketing program allows you to complete your studies from the comfort of your own home, while gaining the knowledge you would in a traditional classroom.

With 100% of instruction and class assignments online, you will gain a solid foundation in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), content creation, strategic web design, and much more.

Your practitioner-instructors will guide you through your course objectives with online chats, live group sessions, interactive examples, and more. As you would in a classroom setting, you will have the support you need to succeed in your studies.

At the end of your program, you’ll complete a real-world practicum placement to solidify what you’ve learned in social media and website marketing. Before you graduate, you will be ready to take on a variety of roles in digital marketing and social media. Instead of a practicum placement, students can undertake a capstone project that will allow them to showcase the skills and experience they developed through the course of the program.


Qestions & Answers

The role of a Social Media and Web Marketing professional involves creating and implementing strategies to promote products, services, or brands through online platforms. This includes both social media channels and websites.

Here are essential skills for individuals working in this domain:

Content Creation,Social Media Management,Analytics and Data Interpretation,Digital Advertising,Search Engine Optimization (SEO), Graphic Design and Multimedia,Web Development Basics, Community Management, Brand Management, Adaptability and Continuous Learning, Project Management, Customer Relationship Management (CRM),Communication Skills

Some common tasks performed in this field include:

Social Media Management,Content Creation, Audience Engagement,Social Media Advertising,Analytics and Reporting,Search Engine Optimization (SEO),Email Marketing,Website Management,
Influencer Marketing, Online Reputation Management,Social Media Strategy Development, Paid Advertising Campaigns,Community Building

The educational requirements for becoming a Social Media and Web Marketer can vary, and the field often values a combination of formal education and practical skills.

Here are some potential career paths and advancement opportunities:

Senior Social Media Manager/Director,Digital Marketing Director/Chief Marketing Officer (CMO),Content Marketing Manager/Director,E-commerce Manager/Director,Brand Manager,Data Analysis and Insights Specialist,Entrepreneurship/Consultancy,Innovation and Emerging Technologies Specialist,Educator/Trainer,Global or Corporate Social Responsibility (CSR) Roles,Cross-Functional Roles.

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